Design, for many, has become a sterile, problem-solving, task-based creature. We use terms like user- or human-centered, and we focus on aesthetic or style. As we have entered a digital age where function precedes (or determines) form more often than not, it's easy for us to forget that beauty itself is intrinsically human. So, we can't very well be human-centric, yet disregard beauty, right?

Calligraphy, Modern Calligraphy, Hand-Lettering, Typography… sheesh, the creative world is full of terms like this that we use and misuse to describe our various methods of visually representing words. Nowadays, these lines are beginning to blur, between the handmade and digital, and between these different ways of showcasing words and phrases.

I am sure this blog will change and grow over time, but for now it will be an exploration of design in the context of culture, history, and our daily lives. Today, however, I have to confront the necessary evil of introducing myself and this new project/pursuance/passion I call Rose Color Co.