Questions to Answer when Creating a Brand
If you’ve heard me say anything about branding in the time we have known each other, I hope it is that branding is so much more than just a logo and some colors! Your brand comes across in all that you do as a business, everything from customer interactions to the Canva templates you choose. Sometimes it can be difficult to hone in on this brand language, which is why there are several steps in the brand process that happen long before final deliverables are created.
At Rose Color Creative we have a brand process that encompasses all of these things, but step number one is always to fill out a brand brief! The brand brief is a series of questions that walks through the many things that make your brand unique. Although we go through many different aspects of your brand, here are a few things I think are EXTREMELY important to answer while working on new brand or a rebrand…
Seasonal Branding: How to Refresh Your Brand for Different Seasons
Seasonal branding is a powerful strategy that can help businesses stay relevant and engage customers throughout the year. By aligning your brand’s look and feel with the changing seasons, you can create fresh, timely experiences that resonate with your audience. Whether it’s a subtle tweak or a more overall changes, refreshing your brand for different seasons can keep things new and interesting, all while protecting your brand’s equity with your audience.
Rebranding: How & When to Refresh your Visual Identity
Rebranding is a significant decision that can breathe new life into a business, enhance its market presence, and align it more closely with evolving goals and values. However, knowing when to rebrand and how to execute it effectively are crucial to ensuring a positive impact. This blog post explores the key indicators that signal it's time for a rebrand and provides practical steps for refreshing your visual identity.
Building Authentic Business Relationships through Collaboration
Sometimes it can feel difficult to communicate in the noise of the internet. We are constantly scrolling through a stream of images, video and branding and sometimes it starts to blur together. It can feel overwhelming to try to stand out and covey your true personality! One powerful way to set your brand apart is through custom illustrations. These unique, hand-crafted visuals can communicate your brand's story, values, and personality in ways that stock images and generic graphics simply can't, and they provide a ton of opportunity to communicate ideas in a unique, stylish and on-brand way!
The Curated Office: Tips for a Productive and Creative Workspace
Sometimes it can feel difficult to communicate in the noise of the internet. We are constantly scrolling through a stream of images, video and branding and sometimes it starts to blur together. It can feel overwhelming to try to stand out and covey your true personality! One powerful way to set your brand apart is through custom illustrations. These unique, hand-crafted visuals can communicate your brand's story, values, and personality in ways that stock images and generic graphics simply can't, and they provide a ton of opportunity to communicate ideas in a unique, stylish and on-brand way!
How Custom Illustrations Can Enhance Your Brand
Sometimes it can feel difficult to communicate in the noise of the internet. We are constantly scrolling through a stream of images, video and branding and sometimes it starts to blur together. It can feel overwhelming to try to stand out and covey your true personality! One powerful way to set your brand apart is through custom illustrations. These unique, hand-crafted visuals can communicate your brand's story, values, and personality in ways that stock images and generic graphics simply can't, and they provide a ton of opportunity to communicate ideas in a unique, stylish and on-brand way!
Why Branding is Important to the Success of a Business
Now that we all have screens in our hands and so much visual access to the world, branding can be a crucial component of a business’s success. Effective branding goes beyond a memorable logo or a catchy tagline. It encompasses the entire experience a company offers to its customers, from visual identity and messaging to customer service and overall reputation. Here's why branding is essential for the success of a business.
Things to outsource for your small business
There are often polarizing opinions on what to outsource when you are running a small business, but so much of it truly depends on what works for YOU and your situation. As always, it’s best to play to your strengths, and ask for help in your weaknesses. Outsourcing can free up time and space for you to do even more of what you love and are good at, but it also requires resources, and it’s ok to go at your own pace! Building a business and a brand is a labor of love, and it takes time to find trusted partners in that process!
The Importance of Community in Business
It seems like in the world of small business and entrepreneurship it can be SO easy to become isolated. When your head is down and you are wearing all of the hats, it’s easy to forget what it was like to have a team of coworkers or employees to collaborate with, bounce ideas off of, or even just vent to.
Here are some reasons why community is SO important in business, and a few ideas on where you can cultivate it!
Tools of the Trade
As a graphic designer of COURSE I love working in the digital space. Computers offer a way to really quickly explore a lot of ideas and perfect a concept well. BUT, bringing the analog into a digital process makes the end result so much warmer, more personal and REAL.
Branding a Business: Emily Eide Health & Wellness
The brand process always starts the same: A meeting, a questionnaire, moodboards… but as it goes on it always yields WILDLY different results! I recently worked with a good friend to brand her health coaching business, and we ended up with a look a feel that reflects her personality and will capture the attention of her target audience. Let’s take a look at what we did…
A Brand Refresh
Recently it hit me that I have been running Rose Color Creative for FOUR years, and I realized “wow, a lot has changed since 2018”
Not only has my business grown and changed, but I personally have grown and changed too! A lot of my work is a little different and I am focusing on fairly specific content and projects. While I still have the same core values, I started to realize that my brand wasn’t really reflecting my business’s full personality any longer.
I decided I need a refresh.