Questions to Answer when Creating a Brand
If you’ve heard me say anything about branding in the time we have known each other, I hope it is that branding is so much more than just a logo and some colors! Your brand comes across in all that you do as a business, everything from customer interactions to the Canva templates you choose. Sometimes it can be difficult to hone in on this brand language, which is why there are several steps in the brand process that happen long before final deliverables are created.
At Rose Color Creative we have a brand process that encompasses all of these things, but step number one is always to fill out a brand brief! The brand brief is a series of questions that walks through the many things that make your brand unique. Although we go through many different aspects of your brand, here are a few things I think are EXTREMELY important to answer while working on new brand or a rebrand…
Seasonal Branding: How to Refresh Your Brand for Different Seasons
Seasonal branding is a powerful strategy that can help businesses stay relevant and engage customers throughout the year. By aligning your brand’s look and feel with the changing seasons, you can create fresh, timely experiences that resonate with your audience. Whether it’s a subtle tweak or a more overall changes, refreshing your brand for different seasons can keep things new and interesting, all while protecting your brand’s equity with your audience.
Rebranding: How & When to Refresh your Visual Identity
Rebranding is a significant decision that can breathe new life into a business, enhance its market presence, and align it more closely with evolving goals and values. However, knowing when to rebrand and how to execute it effectively are crucial to ensuring a positive impact. This blog post explores the key indicators that signal it's time for a rebrand and provides practical steps for refreshing your visual identity.
How Custom Illustrations Can Enhance Your Brand
Sometimes it can feel difficult to communicate in the noise of the internet. We are constantly scrolling through a stream of images, video and branding and sometimes it starts to blur together. It can feel overwhelming to try to stand out and covey your true personality! One powerful way to set your brand apart is through custom illustrations. These unique, hand-crafted visuals can communicate your brand's story, values, and personality in ways that stock images and generic graphics simply can't, and they provide a ton of opportunity to communicate ideas in a unique, stylish and on-brand way!