Ascent 360 had the team at Ekko design a dashboard for their marketing software. The dashboard was to house several sets of complex data, displayed in easily digested pieces, including graphs, charts & data highlights.

Condensing complex datasets

Our team had to figure out which data would be most important to show on the dashboard, as well as which CTAs would be appropriate and important for users to see up front.

A tabbed approach

Using tabs we were able to keep a lot of data in one area and allow users to quickly move between pertinent datasets and actions,

Roles & Responsibilities:

  • Working directly with the client to decide what data to include in the dashboard

  • Testing prototypes with sales to team to determine usability

Projects & Features:

  • Sales and marketing dashboard

  • Navigation

  • All graphs, charts and tabs to reveal pertinent marketing data

Some pieces of this project may be confidential & won’t be displayed here. If you’d like to see more of my process and design contribution, let me know and we can set up a portfolio presentation.